Iconic British brand Horlicks has launched Horlicks Vegan; a dairy-free malted beverage to enjoy with your favourite alternative milk. Hmmmm…yummy!

The family favourite brand, which has been a staple in pantries across the country for nearly 150 years (in fact it is older than the tea bag which dates from 1904), has introduced Horlicks Vegan into Asda Vegan bays, using a vegan recipe based on the brand’s signature creamy and malty characteristics.

Registered by The Vegan Society, the new formulation has been developed to cater not only to vegans but also for those who suffer from dairy allergies. It’s ideal for kids and adults can be enjoyed hot or cold, and contains 14 key vitamins and minerals.

Made in Britain since 1906 using British farmed wheat and barley, it has a strong British heritage, and formed part of the forces kit bag during WW2 due to its ‘complete and well-balanced nourishment’.

However, Horlicks sales were falling by as much as nine per cent year-on-year – but the latest data shows that it has regained the top spot in the malted drinks market, due to ‘stressed out Millennials’ seeking ways to soothe the everyday stresses of life.

It is the nation’s third favourite hot milky drink after Cadbury Drinking Chocolate and Options.

Horlicks Vegan will be available exclusively with Asda RRP £3.49 (400g jar).

Will you be indulging?

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