Cookie Policy
Last updated: May 2026 · Version 1.2
This Cookie Policy explains how The Viral Group Limited (“we”, “us”, “our”) uses cookies and similar technologies on theviralgroup.co.uk and theviral.group. It explains what these technologies are, why we use them, and your rights to control our use of them.
Data Controller: The Viral Group Limited · Company No. 12295038 · ICO Reg. No. ZA900061
Contact: enquiries@theviralgroup.co.uk
What Are Cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners. Similar technologies include pixels, local storage, and tracking scripts.
Our Legal Basis
We are required by the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR to obtain your explicit consent before placing any non-essential cookies on your device. Essential cookies that are strictly necessary for the website to function do not require consent.
When you visit our website, our cookie banner gives you the option to Accept All, Reject All non-essential cookies, or manage your preferences individually. Accepting and rejecting are presented with equal prominence in accordance with ICO guidance.
Essential Cookies
These cookies are necessary for the website to function correctly and cannot be switched off. They do not track you for marketing purposes.
| Cookie | Purpose | Duration | Party |
|---|---|---|---|
| wordpress_logged_in_* | Maintains your logged-in session on the site | Session | First |
| wordpress_test_cookie | Tests whether your browser accepts cookies | Session | First |
| wp-settings-* | Stores your WordPress user interface preferences | 1 year | First |
| PHPSESSID | Server-side session identifier | Session | First |
| tvg_cookie_consent | Stores your cookie consent preferences | 1 year | First |
Analytics Cookies
These cookies help us understand how visitors interact with our website. They are only activated with your consent.
| Cookie | Purpose | Duration | Party |
|---|---|---|---|
| _ga / _ga_* | Google Analytics 4 — distinguishes unique visitors and tracks sessions across our site | 2 years | Third |
| _gid | Google Analytics — distinguishes visitors within a 24-hour window | 24 hours | Third |
Functional Cookies
These cookies enable CRM integrations and personalised content delivery. They are activated with your consent where required.
| Cookie | Purpose | Duration | Party |
|---|---|---|---|
| __cf_bm | Cloudflare bot management — supports GoHighLevel CRM integrations | 30 minutes | Third |
| comment_author_* | Remembers your name and email for comment forms | 1 year | First |
Marketing Cookies
These cookies are used for campaign tracking, retargeting, and advertising attribution. They are only activated with your explicit consent.
| Cookie | Purpose | Duration | Party |
|---|---|---|---|
| _fbp | Meta Pixel — campaign attribution and retargeting across Meta platforms | 3 months | Third |
| _gcl_* | Google Ads — conversion tracking and campaign measurement | 90 days | Third |
| ghl_* | GoHighLevel — CRM tracking and lead source attribution | Varies | Third |
How to Manage Your Preferences
When you first visit our site, our cookie banner presents the following options with equal prominence:
- Accept All — enables all cookie categories
- Reject All — declines all non-essential cookies; only essential cookies will be set
- Manage Preferences — allows you to accept or decline individual categories
You can update your preferences at any time by clicking the Cookie Preferences link in the footer of any page on our website.
You can also control and delete cookies at any time through your browser settings. Please note that disabling essential cookies may prevent the website from functioning correctly. For guidance on managing cookies in your browser, visit aboutcookies.org.
Third-Party Services
Some cookies on our site are set by third-party services including Google Analytics, Meta, Google Ads, GoHighLevel, and Cloudflare. These third parties have their own privacy policies governing how they use the data collected. We encourage you to review their policies:
Your Rights
Under the UK GDPR and PECR, you have the right to:
- Withdraw your cookie consent at any time (this does not affect prior processing)
- Request access to the personal data we hold about you (Subject Access Request)
- Request deletion of your personal data
- Object to processing based on our legitimate interests
- Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113
To exercise any of these rights, contact us at enquiries@theviralgroup.co.uk with the subject line “Data Rights Request”. We will respond within 30 days.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, or applicable law. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.