Cookie Policy
Last updated: April 2026
This cookie policy explains how The Viral Group (“we”, “us”, “our”), operated by Infinity X Investments Ltd (Company No. 16998775), uses cookies and similar technologies on theviral.group and theviralgroup.co.uk. It explains what these technologies are, why we use them, and your rights to control our use of them.
What Are Cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to the site owners. Similar technologies include pixels, local storage, and scripts.
Our Legal Basis
We are required by the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR to obtain your explicit consent before placing any non-essential cookies on your device. Essential cookies that are strictly necessary for the website to function do not require consent.
Essential Cookies
These cookies are necessary for the website to function and cannot be switched off.
| Cookie | Purpose | Duration | Party |
|---|---|---|---|
| wordpress_logged_in_* | Maintains your logged-in session | Session | First |
| wordpress_test_cookie | Tests whether your browser accepts cookies | Session | First |
| wp-settings-* | Stores your WordPress user preferences | 1 year | First |
| PHPSESSID | Server-side session identifier | Session | First |
| ixg_cookie_consent | Stores your cookie consent preferences | 6 months | First |
Analytics Cookies
These cookies help us understand how visitors interact with our website. They are only set with your consent.
| Cookie | Purpose | Duration | Party |
|---|---|---|---|
| _ga / _ga_* | Google Analytics — distinguishes unique visitors and tracks sessions | 2 years | Third |
| _gid | Google Analytics — distinguishes visitors within a 24-hour window | 24 hours | Third |
Functional Cookies
These cookies enable CRM integrations and personalised content delivery.
| Cookie | Purpose | Duration | Party |
|---|---|---|---|
| __cf_bm | Cloudflare bot management — supports GoHighLevel integrations | 30 minutes | Third |
| comment_author_* | Remembers your name and email for comments | 1 year | First |
Marketing Cookies
These cookies are used for retargeting, campaign tracking, and social media pixels. They are only set with your consent.
| Cookie | Purpose | Duration | Party |
|---|---|---|---|
| _fbp | Meta Pixel — campaign attribution and retargeting | 3 months | Third |
| _gcl_* | Google Ads — conversion tracking | 90 days | Third |
| ghl_* | GoHighLevel — CRM tracking and lead attribution | Varies | Third |
How to Manage Your Preferences
When you first visit our site, a cookie banner allows you to accept all cookies, reject all non-essential cookies, or manage your preferences individually. You can change your preferences at any time by clicking the cookie icon in the bottom-left corner of any page.
You can also control cookies through your browser settings. Please note that disabling essential cookies may prevent the site from functioning correctly.
Your Rights
Under the UK GDPR and PECR, you have the right to withdraw your consent at any time, request access to the personal data we hold about you, request deletion of your personal data, and lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
Data Controller
Infinity X Investments Ltd
Company No. 16998775
Email: matt@infinityx.group
Changes to This Policy
We may update this cookie policy from time to time. Any changes will be posted on this page with an updated revision date.