Stop the press! Popular baked bean brand, Heinz, has just launched flavoured ice cream kits! Yes, that’s right – we did say ICE CREAM!  

Thanks to the, erm, geniuses?! at Heinz, condiment lovers will now be able to churn their favourite sauce into an ice cream or sorbet in the comfort of their own home. 

The bizarre move comes just in time for National Ice Cream Month in July and in all honestly, we’re kind of diggin’ it. 

There’s something for every connoisseur with five different flavours to choose from, including, Heinz Ketchup Creamz, Heinz Salad Creamz, Heinz BBQ Creamz, Heinz Mayo Creamz, and Heinz Saucy Sauce Creamz. 

This DIY ice cream kit will set you back a pricey £15, but it includes all of the accessories you’ll need to make the no-churn icy freshness, Including the sauce of your choice, your chosen recipe, a limited-edition keystone-engraved golden scoop and golden spoon plus a branded Heinz Creamz reusable tub to serve with (We just want to the golden scoop TBH!) 

David Chalbert, Senior Brand Manager, Heinz Sauces said, “This summer is looking different for many of us, and while we might be staycationing or staying at home more than in other years, it doesn’t mean you have to miss out on the joys of a good ice cream. Heinz sauces are here to help.” 

“We give you the ultimate summer mash up; Heinz Creamz. A DIY ice cream kit, with an added summery squeeze of one of your favourite Heinz Sauces.  So, you needn’t miss out on one of the sauciest of sweet treats (or six!) during a summer of social distancing.” 

“We know it might seem like a bit of a crazy combo to some – but with Heinz always at the forefront of innovation, anything is possible.” 

Repulsed or delighted? Let us know.  

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