Escape from fantasy – let’s help bridge the divide between your brand and the consumer.
Our team of social media pioneers have helped some of the world’s biggest brands and businesses tap into and connect with ‘hard to reach’, geo-local communities by creating authentic, engagement driven content that’s backed by data. By harnessing the power of our un-matched understanding of consumer behaviour, we’re able tune into the mood of a nation, in real-time and create viral content that resonates with the masses.
We’re truly changing the game - offering brands and businesses the opportunity to stop talking amongst themselves, see people and put them first.
For nearly 10 years, Will Mellor and Ralf Little were the voice of a generation – notorious for pushing the boundaries of acceptable humour on British TV. After multiple failed attempts to reunite them, WE DID IT, through a series of podcasts and episodic content.
We’re one of only a few media publishers that hold Tik Tok’s coveted Business Privilege status. Working alongside TikTok, we’ve built an extensive knowledge of its community and influencer culture to really understand what works. We use our unique insights to power our TikTok creative – positioning brands in the most organic, native way possible.
We focus on creative, insights and the right community to tell your story. We live and love social media. We bridge the divide between brands, businesses and consumers.
As we began to see a decline in deaths from coronavirus, it became clear that the two-month lockdown was taking its toll on the nation’s mental health. So, in the UK’s hour of need, our charity partner, The Kaleidoscope Plus Group, tasked us and our sister company, Yogurt Top Marketing, to work together and bring to life a campaign to transcend the taboos associated with mental ill-health for Mental Health Awareness Week 2020.
We’ve built an incredible, highly engaged community across our 16 geo-local (and growing) pages. Represented on Facebook, Twitter, Instagram and TikTok, our diverse, exclusive and eclectic community of content creators are empowered craft platform native content that engages the masses.
The world is changing – most marketers don’t understand consumers and their world. No. They just ‘know’ them by label i.e. Boomers, Eco-warriors, Experiencers, Mums, Teens, LDA+, Opinion formers, Strivers, BLAH BLAH BLAH! Labels are jargon, they merely help perpetuate the illusion of expertise, they don’t care about truth, insight or understanding, which is why we’re stepping out to zig when others zag, eat big fish, blow shit up, in an effort to re-connect brands to consumers.
Intuition is commonplace in marketing and we’re not saying there’s not a role for it in what we do, but creating content based only on our personal tastes, behaviours, experiences, suppositions, and likings is ‘marketing by selfie-stick - narcissism disguised as strategy’. Our campaigns are born from learning and understanding – from getting to really know people; who they are, what they like and how they feel. That’s what makes our creative so utterly powerful.
Geo-targeting isn’t just about pinpointing users on a map and then serving up relatable content. It’s a connector, giving you actionable data that you can analyse to identify and react to behavioural patterns. It’s about creating authentic content through understanding the consumer, which in turn, forges strong, meaningful relationships as well as improved ROI.
Authentic, target and data-backed campaign creation and a team of social media experts.
Display your ads across our platforms and website.
License our user-generated content for your next campaign.
Sponsor The Viral Group’s original content.