01 About This Agreement

This Non-Exclusive Licensing Agreement (“Agreement”) is between The Viral Group Ltd (Company No. 12295038, ICO Reg. No. ZA900061) (“we”, “us”, “The Viral Group”) and you, the individual or entity submitting content (“you”, “the Creator”).

By submitting content to us — whether through our website, social media, email, or any other channel — you confirm that you have read, understood, and agree to be bound by the terms of this Agreement.

If you are submitting content on behalf of a business or organisation, you confirm that you have authority to enter into this Agreement on their behalf.

02 Definitions

In this Agreement, the following terms have the meanings set out below:

• “Content” means any video, clip, footage, image, photograph, audio recording, or other media you submit to us, together with any associated metadata, captions, or descriptions.
• “Licence” means the rights granted to us under this Agreement to use your Content.
• “Our Platforms” means The Viral Group’s websites, social media pages, channels, and publications, including but not limited to theviralgroup.co.uk, theviral.group, Facebook, Instagram, TikTok, YouTube, X (Twitter), and any partner or syndication networks we operate through.
• “Third Parties” means any individual, brand, or organisation who appears in, or whose intellectual property is featured in, your Content.
• “Compensation” means any payment, fee, or other form of remuneration agreed between us and you for the use of your Content.

03 The Licence You Grant Us

By submitting your Content to us, you grant The Viral Group a:

• Non-exclusive — we do not have sole rights; you can still use and license your Content to others
• Worldwide — we may publish and distribute your Content globally
• Royalty-free — unless we have separately agreed to pay you, we may use your Content without ongoing royalty payments
• Perpetual — the licence remains in place unless withdrawn in accordance with Section 12
• Sub-licensable — we may license your Content to trusted partners and brands as part of our commercial operations

…licence to use, reproduce, publish, distribute, display, promote, and create derivative works from your Content across Our Platforms and through our commercial partnerships.

04 What We Can Do With Your Content

Under this licence, The Viral Group may:

• Publish your Content on Our Platforms with or without additional commentary, captions, or edits
• Edit, crop, trim, resize, reformat, or add watermarks or branding to your Content for publication purposes
• Feature your Content in compilations, roundups, or themed editorial content
• Use your Content in promotional materials for The Viral Group’s own brand and services
• License your Content to third-party brands, advertisers, and media partners for commercial use — for example, featuring your Content in a brand’s advertising campaign
• Syndicate your Content to partner publishers, networks, and media outlets
• Archive your Content for internal records
• Use your Content in broadcast, print, digital, and out-of-home media

Where your Content is licensed commercially to a third-party brand, we will endeavour to notify you. See Section 8 for information on compensation in commercial licensing situations.

05 What We Will Not Do

Specifically, The Viral Group will not:

• Sell your Content outright as a standalone asset to a third party without your prior written consent
• Use your Content in a way that is sexually explicit, promotes violence, or is otherwise harmful
• Claim copyright ownership of your Content — you remain the copyright owner
• Use your Content in direct support of political parties or political campaigns without your express consent
• Deliberately present your Content in a context that contradicts its original meaning in a way that would damage your reputation

06 You Keep Ownership

You are free to continue posting, sharing, selling, and licensing your Content to other parties independently. You do not need our permission to do so.

If you registered your Content with any copyright registration body before submitting it to us, that registration remains valid and unaffected by this Agreement.

07 Credit & Attribution

We are committed to crediting creators fairly. Where reasonably practicable and in line with the publishing context, we will credit you as the original creator of the Content.

Credit will typically take the form of tagging your social media handle or including your name in the caption. The specific format of credit may vary depending on the platform or publication format.

If we are unable to credit you in a specific instance — for example, where content has been reformatted for broadcast — we will endeavour to provide credit in an alternative way where possible.

If you have a preference for how you are credited, please let us know at the time of submission.

08 Payment & Compensation

Standard Publication

For standard publication of your Content on Our Platforms (social media pages, website, editorial content), The Viral Group may use your Content without payment unless a specific compensation arrangement has been agreed in writing before publication.

Commercial Licensing to Brands

Where we license your Content to a third-party brand or advertiser for use in a paid commercial campaign, we will contact you prior to that commercial use and agree a compensation payment with you. We will not commercially license your Content to a brand without first reaching a compensation agreement with you.

Payment Terms

Where compensation has been agreed:

• Payment will be made within 30 days of the agreed payment date
• Payments will be made via bank transfer or such other method as we agree
• You are responsible for any tax obligations arising from compensation you receive
• A payment confirmation will be sent to your provided email address

09 Your Warranties

By submitting Content to us, you confirm and warrant that:

• You are the original creator of the Content, or you have the full legal right and authority to submit it and grant the rights described in this Agreement
• The Content does not infringe any third party’s copyright, trademark, privacy, or other intellectual property rights
• The Content is not subject to any exclusive agreement with another publisher that would prevent you from licensing it to us
• You have obtained all necessary consents from individuals who appear in or are identifiable from the Content (see Section 10)
• The Content does not contain anything that is unlawful, defamatory, obscene, harassing, hateful, or otherwise objectionable
• You are at least 18 years of age, or if submitting on behalf of a minor, you are that minor’s parent or legal guardian and have the authority to grant these rights
• All information you provide to us in connection with your submission is accurate and not misleading

You agree to indemnify and hold harmless The Viral Group, its officers, employees, and partners from any claims, losses, damages, or costs arising from any breach of these warranties.

10 Third Parties in Your Content

If your Content features identifiable individuals other than yourself, you confirm that:

• You have obtained their consent to be filmed or photographed, and for that footage to be shared publicly with a media publisher
• Where the individual is a minor (under 18), you have the written consent of their parent or legal guardian
• You have informed them that the Content may be published on social media and potentially licensed to third-party brands

If your Content features third-party music, logos, trademarks, or other intellectual property, you confirm that you have the necessary rights or licences to include that material in content that will be commercially published and licensed.

The Viral Group accepts no responsibility for claims arising from your failure to obtain the necessary consents or rights from third parties.

11 Content We Will Not Accept

We reserve the right to decline or remove any Content that:

• Is sexually explicit or contains nudity
• Depicts or encourages violence, self-harm, or illegal activity
• Is hateful, discriminatory, or targeted harassment of any individual or group
• Features minors in inappropriate or exploitative contexts
• Contains dangerous stunts or activities that could encourage imitation
• Infringes the intellectual property rights of any third party
• Is misleading, fabricated, or likely to spread harmful misinformation
• Violates any applicable law or regulation

Submission of Content does not guarantee publication. We review all submitted Content and publish at our editorial discretion.

12 Withdrawal & Takedown

Requesting Removal

You may request that we remove your Content from Our Platforms at any time by contacting us at enquiries@theviralgroup.co.uk with the subject line “Content Takedown Request” and including a link to the published Content and a description of the original submission.

We will aim to process takedown requests within 5 working days.

Effect of Withdrawal

• Withdrawal applies to our own platforms and is prospective — we will remove the Content going forward
• We cannot guarantee removal of Content that has already been shared by third parties or published through syndication partners prior to your request
• Where Content has already been licensed to a third-party brand under an agreed commercial deal, the licence for that specific use may remain in place for the duration of that deal
• Withdrawal does not affect any compensation already paid or due to you

13 Our Right to Decline

The Viral Group reserves the right to decline any Content submission at our sole editorial discretion, without obligation to provide a reason. Submission of Content does not create any obligation on our part to publish, pay for, or otherwise use that Content.

We also reserve the right to remove previously published Content from Our Platforms at any time if we determine that it no longer meets our editorial standards, or if we receive a valid legal or rights claim in relation to it.

14 Liability

To the fullest extent permitted by law, The Viral Group’s total liability to you in connection with this Agreement shall not exceed the total amount of compensation paid to you under this Agreement in the 12 months preceding the relevant claim.

The Viral Group shall not be liable for any indirect, consequential, or special loss arising from the use of your Content in accordance with this Agreement, including loss of revenue or reputational damage, provided we have acted within the terms set out here.

Nothing in this Agreement excludes liability for death or personal injury caused by negligence, fraud, or any other matter that cannot be excluded by law.

15 Governing Law

This Agreement is governed by and construed in accordance with the laws of England and Wales. Any disputes arising from this Agreement shall be subject to the exclusive jurisdiction of the courts of England and Wales.

If any provision of this Agreement is found to be unenforceable, the remaining provisions shall continue in full force and effect.

The Viral Group reserves the right to update this Agreement from time to time. The current version will always be published at theviralgroup.co.uk/licensing. Continued submission of Content after an update constitutes acceptance of the revised terms.

16 Contact Us

For questions about this Agreement, compensation enquiries, takedown requests, or any other matter relating to content licensing, please contact us:

For urgent content removal requests, please email with the subject line “URGENT Content Takedown” and we will prioritise your request.