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Welcome to

The Viral Group

The Hub of Community-Driven Media Innovation

We are a dynamic media publisher dedicated to bridging brands, communities, and creativity. At The Viral Group, we combine cutting-edge social media strategies with an unparalleled understanding of consumer behaviour, ensuring every campaign resonates and drives meaningful engagement.

Brand…

The Hub of Community-Driven Media Innovation

Our suite of insight-driven services empowers brands and businesses to create campaigns that truly resonate. By blending the influential reach of social media with the authenticity of local community connections, we gain a profound understanding of consumer behaviours. This allows us to precisely position your campaigns for maximum engagement. Backed by robust data, our strategies ensure that your message speaks directly to your target market, driving real, measurable results.

Content…

Ready to share your creativity with the world in a bold, refreshing way? You’re in the right place. Unlike traditional media publishers, we do things differently. We’re dedicated to empowering content creators like you with a fair and ethical licensing model – ensuring you get the credit and rewards you truly deserve. So, why wait? Let’s see what you’ve got and help your content shine.

Submit Your Content

The Everywhere Effect…

Most ads vanish into crowded feeds, wasting budgets and missing impact. The internet rewards what’s repeated and resurfaced, because trust builds when people see the same thing everywhere. That’s the power of The Everywhere Effect by The Viral Group. With 120M+ monthly eyeballs across lifestyle, gaming, humour, and entertainment pages, we transform a single brand message into an omnipresent experience. Your brand doesn’t look like an ad — it feels like part of culture. The result? Recall, trust, and conversions that grow because your audience sees you everywhere, all at once.

Two Pints with Will & Ralf

For nearly 10 years, Will Mellor and Ralf Little were the voice of a generation – notorious for pushing the boundaries of acceptable humour on British TV. After multiple failed attempts to reunite them, WE DID IT, through a series of podcasts and episodic content.

Mental Health Doesn't Discriminate

As we began to see a decline in deaths from coronavirus, it became clear that the two-month lockdown was taking its toll on the nation’s mental health. So, in the UK’s hour of need, our charity partner, The Kaleidoscope Plus Group, tasked us to collabortate and bring to life a campaign to transcend the taboos associated with mental ill-health for Mental Health Awareness Week.

TikTok Brand Partnership

We’re among the few media publishers with TikTok’s coveted Business Privilege status. Partnering with TikTok, we’ve gained deep insight into its community and influencer culture to understand what works. Our expertise powers TikTok creative, ensuring brands feel organic and native.

Creators: How it works

Working with us is easy.

Our simple, straightforward submission tool allows content creators from around the world to send us their work with the click of a button…and get handsomely rewarded if it does well in our communities. What’s not to love?

I

Create

Over to you maestro, let’s see what you got!

Upload

Drag, drop and input some details – as easy as one, two, three!

Earn

TVG rewards you more than any other media publisher in the UK.

Submit Your Content

Weekly reach across our network of pages

Engagements inc. likes, shares & comments

Video views in Q2 2025

Brands: How to work with us

Brand Campaigns

Authentic, target and data-backed campaign creation and a team of social media experts.

Display Advertising

Display your ads across our platforms and website.

Content Licensing

License our user-generated content for your next campaign.

Sponsorship Opportunities

Sponsor The Viral Group’s original content.

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