Welcome to The Viral Group

The Hub of Community-Driven Media Innovation

We are a dynamic media publisher dedicated to bridging brands, communities, and creativity. At The Viral Group, we combine cutting-edge social media strategies with an unparalleled understanding of consumer behaviour, ensuring every campaign resonates and drives meaningful engagement.

Brand.

Our suite of insight-driven services empowers brands and businesses to create campaigns that truly resonate. By blending the influential reach of social media with the authenticity of local community connections, we gain a profound understanding of consumer behaviours. This allows us to precisely position your campaigns for maximum engagement. Backed by robust data, our strategies ensure that your message speaks directly to your target market, driving real, measurable results.

Content.

Are you ready to share your creativity with the world in a bold, refreshing way? You’re in the right place. Unlike traditional media publishers, we do things differently. We’re dedicated to empowering content creators like you with a fair and ethical licensing model – ensuring you get the credit and rewards you truly deserve. So, why wait? Let’s see what you’ve got and help your content shine.

The Everywhere Effect.

Most ads vanish into crowded feeds, wasting budgets and missing impact. The internet rewards what’s repeated and resurfaced, because trust builds when people see the same thing everywhere. That’s the power of The Everywhere Effect by The Viral Group. With 120M+ monthly eyeballs across lifestyle, gaming, humour, and entertainment pages, we transform a single brand message into an omnipresent experience. Your brand doesn’t look like an ad it feels like part of culture. The result? Recall, trust, and conversions that grow because your audience sees you everywhere, all at once.

Two Pints with Will & Ralf

For nearly a decade, Will Mellor and Ralf Little defined a generation  celebrated, cheeky, and never afraid to push the limits of British humour. After countless failed reunion attempts, we made it happen, bringing them back together through a hit series of podcasts and episodic content that reignited their unmistakable chemistry.

Mental Health Doesn't Discriminate

As we began to see a decline in deaths from coronavirus, it became clear that the two-month lockdown was taking its toll on the nation’s mental health. So, in the UK’s hour of need, our charity partner, The Kaleidoscope Plus Group, tasked us to collabortate and bring to life a campaign to transcend the taboos associated with mental ill-health for Mental Health Awareness Week.

TikTok Brand Partnership

We’re among the few media publishers with TikTok’s coveted Business Privilege status. Partnering with TikTok, we’ve gained deep insight into its community and influencer culture to understand what works. Our expertise powers TikTok creative, ensuring brands feel organic and native.

Empowering Creators. Amplifying Brands. Redefining Viral.

The Viral Group is redefining the creator economy — where brands, influencers, and audiences collide to create culture, not just content. 

We help creators monetise their talent and grow their personal brands through strategy, storytelling, and meaningful partnerships. For brands, we deliver full-service campaign management, from creative concepts and influencer casting to viral content production and performance analytics.

Our goal is simple: to connect creators and brands in ways that spark conversation, build trust, and make impact. At The Viral Group, going viral isn’t luck, it’s a strategy powered by creativity, data, and culture.

Creators: How it works.

Working with us is easy.

Our simple, straightforward submission tool allows content creators from around the world to send us their work with the click of a button…and get handsomely rewarded if it does well in our communities. What’s not to love?

I

Create

Over to you maestro, let’s see what you got!

Upload

Drag, drop and input some details – as easy as one, two, three!

Earn

TVG rewards you more than any other media publisher in the UK.

Weekly reach across our network of pages

Engagements inc. likes, shares & comments

1+ Billion Video views in 12 Months

Brands: How to work with us

Brand Campaigns

Authentic, target and data-backed campaign creation and a team of social media experts.

Display Advertising

Display your ads across our platforms and website.

Content Licensing

License our user-generated content for your next campaign.

Sponsorship Opportunities

Sponsor The Viral Group’s original content.

Privacy Overview

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